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About

Let’s be clear here. We’re an advertising agency. We make things that surprise and delight the world. But our focus is also on helping clients tackle their hairiest business problems, not just their advertising challenges.

We’re about people first – the best talent teamed with the bravest clients. We don’t have a hit list of brands we want to go after. Instead, we have a list of people we’d kill to work with, again or for the first time.

We’re looking for courageous souls and fearless thinkers more interested in making history than repeating it, all in pursuit of work that both drives business results and leaves a dent in culture.

People

Rick Condos and
Hunter Hindman

Chief Creative Officers

Rick and Hunter are responsible for making sure that every person in the company understands that they play a creative role, and all have a responsibility in helping to craft the world-class executions they produce for clients.

Their partnership began 10 years ago at Goodby, Silverstein & Partners in San Francisco. Rick had moved from New York and Hunter from Dallas to work on the +HP campaign. Over the next decade, they’ve never looked back, splitting time between GS&P and Wieden+Kennedy Amsterdam.

At GS&P, their responsibilities included helping to run HP, both during the “+HP” effort and “The Computer is Personal” Campaign. For Frito-Lay, they shepherded Doritos’ Crash The Super Bowl (now in its 7th year) and Hotel 626 (widely regarded as one of the most innovative digital efforts of the 2000’s). Under their guidance, they grew the Frito-Lay business from just Doritos to a portfolio including Cheetos, Fritos, Tostitos, Ruffles and Rold Gold. They ran the Chevrolet account. And they pitched and won Dickies, TD Ameritrade and Cisco, repositioning each of those brands with dynamic integrated campaigns. During their tenure, GS&P won Agency of the Year three times (twice in AdWeek, once in AdAge), Digital Agency of the Year at Cannes, and Agency of the Decade in AdWeek.

At Wieden+Kennedy Amsterdam, they pitched and won Coca-Cola’s global business, launching “The Coke Side of Life” campaign with the widely awarded “Happiness Factory” entertainment property. The campaign ran in 191 countries and was adopted and built on by every region. During their two years abroad they also helped launch Nike+ in Europe.

Throughout their time together, they’ve won lots of awards (Cannes, The One Show, Art Director’s Club, D&AD, Epica, AICP, etc.) and their work has regularly appeared in both the international and domestic press. They’ve made a bunch of Super Bowl spots for many different clients. They were named two of the top 20 creative directors worldwide by Creativity magazine, while also twice winning Campaign of the Year honors in the same publication. Further, they were awarded International Campaign of the year by Campaign magazine and received the prestigious Vision award by the New York Art Director’s Guild.

Together, they have a collective 36 years of experience as creatives.

They also share an irrational love of automobiles. Hunter’s obsession runs much deeper, and is much more costly than Rick’s, but the education continues.

People

Jordan Warren

President

As President of ARGONAUT, Jordan wears many hats including agency development, business management, and client services. But his real passion is working with clients to get at the heart of their hairiest business problems.

The son of an entrepreneur, Jordan’s been starting businesses since he was 9-years-old. So after getting an engineering degree and an MBA from UC Berkeley and spending 8 years client-side at IBM, he longed to return to his entrepreneurial roots.

In 1994, Jordan left IBM to start the Internet marketing practice at CKS, where his team created the first digital efforts for clients including MCI, Visa, General Motors and Levi’s. An early evangelist of Integrated Marketing, Jordan quickly rose to General Manager of CKS San Francisco, adding responsibility for the agency’s traditional marketing services. There he had a career-defining experience when Steve Jobs returned to Apple in 1997 and tasked his office with re-imagining the Apple brand– from the logo to the packaging to the in-store design to the Web site.

Seeking to do the same thing for other brands, Jordan left CKS in 1999 to start his own agency, Eleven. As President and CEO, he helped build a culture around tackling marketing problems from every angle for companies like Disney, Microsoft, Shutterfly, Williams-Sonoma and San Francisco Tourism. He also led the creation and development of Kodak’s consumer digital brand, EasyShare, taking them from dead last to the top-selling consumer digital camera in the world.

In 2007, Jordan decided to try big agency life and was charged with turning around Agency.com’s West Coast operations. As President, he brought together experts from all disciplines of advertising to deliver innovative solutions for brands like Apple’s iTunes, Ask.com, eBay and Nike. Recognizing that he was transforming the role of a digital agency, Omnicom supported him in his next entrepreneurial endeavor, rebranding Agency.com San Francisco as Signal to Noise.

After 20 years of starting and building San Francisco-based agencies, it’s safe to say ARGONAUT isn’t Jordan’s first rodeo.

He lives in Tiburon, where he can usually be found on a ball field coaching his two boys.

People

Dan Watson

Head of Integrated Production

"If it scares you a little, it’s probably worth doing."

As Head of Integrated Production, Dan is charged with overseeing production across all disciplines at ARGONAUT. He really geeks out on finding “smart, elegant solutions” to exciting creative challenges of every stripe and size.

Twenty-five years into a career that spans everything from executive producing the main titles sequence to 1997’s Men In Black, to arming the U.S. cable market with DVRs in the early 2000s, to producing one of the most audacious automotive advertising launches ever for the 2013 Chevrolet Sonic, Dan still engages every challenge with a childlike curiosity to figure things out and a resolute determination to make artful and successful advertising stuff.

Dan co-founded and was Executive Producer for 11 years at L.A.-based boutique production company Open Films, specializing in commercial production and feature film title sequences, representing film directors, as well as editorial and vfx post-production. During his tenure, Dan was the executive producer for over $50,000,000 in production contracts.

In 2000, Dan was hired by Metabyte Networks to conceptualize and produce advertising content applications for what was, at that time, an emerging interactive television platform called a digital video recorder (DVR). While these are common today, explaining the concept of pausing your TV or “time-shifting the game” to someone in the year 2000 was complicated. Dan’s role included production of the onscreen DVR user interface, as well as requirements development and production of advertising applications which utilized the MNI personalization algorithms in serving up targeted, iTV-enabled advertising content to subscriber hard drives.

Now, after 11 years on the advertising side of things, as a Senior Producer at Goodby, Silverstein and Partners, SVP Director of Broadcast Production for FCB SF, and Senior Broadcast Producer at DDB SF, Dan has had the good fortune to produce work for such great brands as Chevrolet, Cisco, Doritos, Comcast, Electronic Arts, Dickies, Levi’s, Clorox, Volkswagen, AT&T, Jordan, Google and Fitbit, and to have been recognized with a few awards for the trouble.

In the ocean with a GoPro is good day off.

People

Max Heilbron

Head of Strategy

Having no silos when it comes to strategy makes for smarter, more holistic work. As Head of Strategy at ARGONAUT, Max brings an integrated approach to problem solving that few agencies can mimic. He spent the last decade at Goodby, Silverstein & Partners, mastering every aspect of the strategic arts: media buying, media planning, communication strategy, and brand strategy. His ability to work across all strategic disciplines is unique in the industry: he's as happy being swaddled in creative briefs or wrapped up in media plans. He grunts quietly when he's thinking hard, which is often.

During his 10 years at GS&P he was recognized across the strategic spectrum (Effies, Media Lions, David Oglivy Awards, Jay Chiat Awards, Creative Media Awards) for work on clients such as Frito-Lay, NBA, eBay, Kayak.com, and Foster Farms. His past experience includes clients such as Saturn, Hyundai, Elizabeth Arden, Got Milk, Häagen-Dazs, Dreyer’s, Google, Comcast, Sonic Drive-In, Nickelodeon, Cheetos, Doritos, Tostitos, and Fritos – all of the –itos, actually. It’s fair to say he’s an –ito expert.

Max lives in San Francisco with his dog Meatball.

People

Katie Miller

Head of Brand Management

As Head of Brand Management, Katie is responsible for re-imagining how ARGONAUT approaches the client/agency relationship. Her passion for creating trusted relationships that lead to groundbreaking work is infectious. She is tireless in her dedication to both our growing agency and our trusted clients, always pushing both to get world-class work that delivers world-class results.

Prior to joining ARGONAUT, Katie ran TD Ameritrade, Sonic Drive-In and Frito-Lay at Goodby, Silverstein & Partners.

For TD Ameritrade, she oversaw three major re-branding initiatives: the Long Term Investor-targeted “Financial Storytelling” campaign, the fully integrated 2012 Olympics brand campaign, and the Elite Trader-targeted thinkorswim campaign. Together, these efforts helped transform the brand from being known for the “Law & Order guy” to one that was more human and trusted, generating measurable business results that surpassed yearly open-account goals.

On Frito-Lay, Katie ran the $120 million all-natural effort to promote the 'better for you' transformation of the Tostitos, Lays and SunChips brands. This campaign successfully shifted brand perceptions, while also resulting in a Guinness World Record for “most number of Facebook fan likes in 24 hours" within Zynga's Farmville platform.

Prior to Goodby, Silverstein & Partners, Katie oversaw the Kellogg’s kids cereal business at Leo Burnett in Chicago. There she managed the strategy and development of the first-ever Super Bowl spot for a kids’ cereal brand (via the Frosted Flakes Plant-a-Seed initiative) and helped reverse a decade’s worth of sales declines for Kellogg’s Corn Pops by leading an Effie award-winning campaign that overcame perceptions among tweens that the cereal just tasted like corn.

In her spare time, Katie likes to play the guitar, tickle the ivories, and, also, she eats enough red meat to compensate for the surplus of vegetarians in San Francisco. (She’s from Kansas.)

People

Maura Menapace

Head of Culture & Talent

As Head of Culture & Talent, Maura oversees all aspects of our agency life here at ARGONAUT. Leading everything from staffing & recruitment to agency events and operations, she keeps a hawkish eye on our growing agency. Her principle responsibility is making sure that as we grow, we are making thoughtful choices that will further the growth and development of our people.

A former Account Director, Maura understood the ARGONAUT vision from day one and after several months of leading the agency’s early accounts, we knew that there was no one that would be more perfect for this vital role. She has been an instrumental part of our growth and her passion for the agency is contagious.

Before ARGONAUT, Maura spent four years at Goodby Silverstein & Partners, as the Global Account Director across various brands in the Frito Lay portfolio including Doritos, Cheetos, and Ruffles. Prior to that, she held account leadership roles on iconic brands such as Pepsi, Pepsi Max, and The GRAMMYs, at TBWA\Chiat\Day\LA , and Volkswagen at Crispin Porter + Bogusky.

Maura lives in San Francisco where she can be found trying out any and all hot workout trends or rewarding herself with a mimosa brunch.

People

Heath Tohara

Director of Finance

As Director of Finance, Heath does so much more than make sure we make money (although thankfully, he does a bang-up job of that). His real passion lies in unlocking the true market value of creativity and ideas. And the way he does that is by believing in the spirit of negotiation, and partnering with clients to ensure they’re feeling happy about the value they’re getting from the agency. Because happy clients = happy balance sheet = happy Heath.

Heath joins ARGONAUT with over 12 years of experience successfully managing finance and accounting teams. He has worked in various types of agencies, from traditional to digital, ranging in size from rapid growth VC backed start-ups, to highly mature international organizations. Most recently, Heath held the Director of Finance role at Goodby, Silverstein & Partners. He brings a hands-on, roll up your sleeves attitude to any task at hand, and especially enjoys working in the fast-paced, intensely collaborative environment of highly creative agencies.

Although Heath loves number crunching, he is most passionate about his wife and extended family. He and his wife, Patricia, live in San Francisco, where they enjoy spoiling their two nieces and five nephews.

Work

Fitbit: Know Your Heart

Ever since we were little we’ve all been told to follow our heart and the rest will take care of itself. To launch Fitbit’s first ever heart rate tracker, we followed one man’s heart (and heart rate) in pursuit of love on the hilly streets of our hometown, San Francisco.

Cricket Wireless

When's the last time your wireless company made you smile? In this new anthem spot for Cricket, we dropped our colorful characters into the ordinary world, blending CG animation with live action, to show how things could be a lot happier in the wireless world when you’re with a provider that gives you a whole lotta network for not a lotta dough.

Fitbit: FitForFood

For most people, fitness is a solitary pursuit. Which made us wonder, how could Fitbit make something that’s good for me, also good for we? So in partnership with Feeding America, we introduced Fitforfood— a program that let Fitbit users donate the calories they burned to people who actually needed them.

Fitbit

For far too long fitness has been defined by the blood, sweat and tears we put in at gym and on our treadmills. But what if fitness was actually the sum of all the little things we did throughout our day, from taking the kids to school to running to catch the train? For Fitbit’s first-ever advertising campaign, we shined a light on the all the ways everyone small and tall, young and old, can find their fit.

Appleton Estate: From Jamaica with Love

How do you prove that Appleton Estate couldn't come from anywhere other than Jamaica? Part love letter and part documentary, we created a film that captures the vibrancy of the people, the island and the process that makes this premium aged rum so unique. We're still looking for excuses to go back.

Cricket Wireless

Why make a commercial for the launch of a brand new wireless company when you can create a whole new world? For Cricket Wireless we created an integrated campaign that debuted with this happiness-filled film, introducing both a whole new service and a world full of fun-loving characters.

Volkswagen Super Bowl 2014

What better debut for an agency than a Super Bowl commercial? When Volkswagen came to us with the little known fact that they've got the most cars on the road over 100,000 miles, we decided to spread our wings and have some fun with it.

Past Experience

Before launching ARGONAUT, we’ve worked on clients ranging from Coca-Cola to HP to Chevrolet to Frito Lay. We love working with big, global brands and solving their big, hairy problems as simply as possible. Here’s a taste of some of our past work.


News

Fast Company: May 18th, 2015
Fitbit has launched its new brand campaign with a healthy, light-hearted rom-com of an ad... See full article

Ad Age: April 24th, 2015
Hershey Co. is adding three new agencies to its roster after completing a creative review that began in January... See full article

Fast Company: February 4th, 2015
Fitbit is partnering with hunger relief organization, Feeding America, in a giving program whereby the more exercise participants do, the more benefit there is for people in need... See full article

ADWEEK: November 17th, 2014
Argonaut is the kind of hip San Francisco shop that emphasizes collaboration and a flat structure. "The chief creative officer will actually clean the dishes and help out around the office," one employee said... See full article

ADWEEK: August 12th, 2014
Jamaica's Appleton Rum Gets Gritty in New Ads The 265-year old estate shows off people, pride, rum barrels - The budget-friendly rum category doesn’t have many choices liable to leave the buyer feeling like he’s just bought something artisanal... See full article

New York Times: January 30th, 2014
High Stakes for Agencies, and Products, at Super Bowl - On Sunday, the stakes will be high for the sponsors of Super Bowl XLVIII, but for some the stakes are higher than for others.... See full article

FAST COMPANY: January 28th, 2014
VW Takes an Angelic Turn for the Super Bowl - ARGONAUT was awarded this high-profile job after being invited to pitch on VW’s return to the Super Bowl... See full article

ADWEEK: January 21st, 2014
Volkswagen Pledges to Put Everything You Love in One Super Bowl Ad For science - If you like puppies, bikinis, babies, dinosaurs, pirates, Carmen Electra and Abraham Lincoln, then have I got the Super Bowl ad teaser for you... See full article

New York Times: March 5th, 2013
San Francisco’s Thriving Agency Start-Up Scene - PEOPLE in the advertising business need not head to an amusement park if they feel like riding a roller coaster. All they have to do is... See full article.

Adweek: March 5th, 2013
Goodby Alumni Launch ARGONAUT in S.F. New shop is backed by Project Worldwide - Meet ARGONAUT, the latest San Francisco agency to be launched by alumni of Goodby... See full article.

SF Egotist: March 5th, 2013
Meet your newest SF agency - ARGONAUT. - There's a new agency in town - ARGONAUT. It includes ECD team Rick Condos and Hunter Hindman from Goodby, Silverstein & Partners... See full article.

Yahoo! Finance: March 5th, 2013
New Advertising Agency ARGONAUT Launches. - Creatives Hunter Hindman and Rick Condos Join With Industry Veteran Jordan Warren and Team to Build New Model... See full article.

Contact

576 Folsom Street
San Francisco, CA 94105
+1 415 633‑8200