Ghost Recon: Breakpoint

For the launch of the next installment of the ever-popular Ghost Recon franchise, Breakpoint, Ubisoft selected us to work on the “biggest launch in Ubisoft history.” Aiming for broader appeal, we knew our job was far bigger than creating a typical commercial advertisement. We needed to create a piece of content that would be equally as compelling and magnetic as the worthy entertainment property it promoted.

Our five-minute “mega asset” focused not only on the gameplay itself, but on the true enjoyment gamers have with their “squads” through the experience. “Squad Up with Lil Wayne” features Grammy Award–winning artist Lil Wayne and was the first-ever commercial directed by Hollywood’s David Leitch (of “Deadpool 2” and “John Wick” fame).