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BROOKSIDE

Letting our loudest fans do the talking

TALK ABOUT DELICIOUS

TIMELY CONTEXT:
With everyone looking to the internet for answers, online review culture has taken on a life of its own. And some of the most enthusiastic reviews were coming from Brookside Chocolate fans on…Amazon??


TIMELESS TRUTH:
It doesn’t matter if the logo makes the brand look like a retirement home or a regional wealth management company; the product is genuinely that good. And it really only takes one taste to get you hooked.


ICONIC BRAND:
“Talk About Delicious” gave a megaphone to our most rabid fans and let them sell the product for us.

Real-time community management across all owned channels

RESULTS

Highest sales for the brand to date

30MM earned media impressions

+90K fans on social media

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